The impact of social media on SEO has, and probably always will be, one of the most talked about topics in the search industry. Can social media help with SEO? Yes, it probably can. First of all, Google says that social signals are not a direct ranking factor. This doesn't mean social signals won't help with Google and Bing SEO in an indirect way. If you create good content, it will most likely be popular on social media, and people are probably going to like it and link it to — which does boost your rankings. Although social media isn’t a direct Google ranking factor, here are four ways social media actually does help your SEO efforts. Firs of all it will increase your potential for back links. It doesn't matter whether it's Twitter, Pinterest, or Facebook. If you make high-quality content that gains traction on social media, you’re more likely to get links from other websites. With the number of people on social media, its worldwide reach, and its ease of sharing, social media is a great way to build your web presence and quickly build an audience. When consumers Google your brand name plus a keyword phrase, it can help you rank for similar keyword phrases. But you can still use YouTube to positively influence your SEO performance. You can create videos to promote your content or brand, which can lead to links, and your videos can potentially rank organically in the SERPs. Generally, people using social media aren’t thinking about work. They’re thinking about their interests and hobbies. So if you can take a different approach (perhaps creating humorous content or something outside of your service offering), you just might get better engagement.
Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings.
This strategy also relies upon pre-existing content, but it opens a secondary channel for search. Google tends to favor popular social media updates in the top sections of its SERPs. It’s a key, somewhat temporary position you can attain by making sure your posts are optimized for the opportunity. First, you’re going to need a strong anchor for your post. That can be a video, an infographic, or even a link to a full-detailed article. Next, when you post it, frame your foundation with text that’s optimized for a specific type of search. You can even throw seasonal keywords into the mix to maximize your timeliness and your chances of coming up in search results.
Some experts in the field says it has a huge impact while others are more modest, and there are also capable SEO individuals that would tell you it has no impact at all. Though your social signals might not have impact on your SEO, your posting activity and profile optimization both do. The more you post crawl-able content for Google to index, the more authority that page will be given, and the higher those social media profiles will rank in search. Likewise, a keyword rich bio/description will also help those profiles rank higher in search. Regardless of its impact on your SEO, however, social media is an integral part to any inbound marketing strategy.