Mobile SEO stands for mobile search engine optimization. Search results on Google is difference for mobile units. You could rank #1 on a desktop and at the same time be invisible for customers searching on their mobile device. Fresh numbers from Google show that mobile search are continue to increase and these day the number is way past the number of desktop searches. Because Google focus on mobile friendliness in their algorithms. With so mobile users you want to make sure you are not missing due to old technology and old strategies. Mobile SEO refers to the search engine optimization of websites combined with flawless viewing on mobile devices, such as smartphones and tablets. Your site needs to be mobile-friendly. In fact, this might just be your number one SEO priority. If you want to improve your mobile SEO, you have to improve the performance of your site, plus you have to make sure that it offers users an excellent experience.
Mobile optimization ensures that mobile visitors have an experience optimized for their mobile device and takes into consideration site design, site structure, page speed and more to ensure a quality user experience. If your website is already well optimized for search engines, then making some additional changes is all you need to think about when optimizing for mobile. It may seem obvious, but a user has less physical space when searching with mobile devices. This needs to be a consideration when moving forward with your mobile SEO strategy. The best practice is to be as concise as possible without sacrificing important information. herefore, you should do everything in your power to make the mobile version of your site as good as possible. In fact, it should be excellent!
One area it's crucial to optimize is mobile user experience. If you don't get this right, people won't stick around long enough to be wowed by your content, subscribe to your email marketing list, or grab your lead magnet. A good place to start making improvements is the bounce rate. The mobile bounce rate is higher than the desktop one, so there should also be more room for improvements. Mobile is the future, but that future is now. Do everything you can to fix your mobile site and make it perfect, not just in Google’s eyes, but, more importantly, your visitor's. Mobile SEO is not just about great content and a flawless technical presentation, but more about creating a user experience to die for.