Tag Archives: on page seo

Panda and Penguin Influence on Onsite SEO

Panda and Penguin Influence on Onsite SEO

Nowadays, organic rankings on Google are getting harder and harder to manipulate. The components of great SEO are still the same: onsite and offsite optimization.

Onsite search engine optimization includes:

  • a properly structured site
  • unique and fresh content
  • proper on page title, meta and H tags, etc.

Google has zeroed in on duplicate content

Google has zeroed in on duplicate content and now shows only the authority sites where I have recently published in the search results and ignore numerous syndications and reposting on my own blog. On the other hand It looks like Google is showing my own blog posts more prominently, sending more visitors for the search terms I have used.

The Panda Reality

The reality is that after the Penguin update and Google’s 500 changes a year and more, search engine optimization doesn’t make sense anymore. It’s more a gamble than a business. With SEO in 2012, search engines are pretty much 100% in control of your destiny. They change algorithms like underwear.

Meta Tags

Meta Tags are Still Going Strong

http://searchenginewatch.com/article/2067564/How-To-Use-HTML-Meta-Tags
http://www.seomoz.org/blog/the-wonderful-world-of-seo-metatags
http://www.metatags.org/

Meta tags are the first topic of most SEO training, for better and worse. Just add meta tags and your website will magically rise to the top, right? Wrong. So, why do you need them? The short answer is: They help tell search engines and users what your website is all about. Also, Search Engines like Google, Bing and Yahoo show meta tag information in their search results.

The two most familiar is the keyword and description meta tags, but it is a lot more to it than that. But let’s start with these two. Some experts like to pretend that the META description and the META keywords don’t do anything to your ranking. They miss out on several points. Not only does Google shows your description tag but by adding a better and more relevant text, more people will click on the link and that provides you with a better CTR (click through rate) which has a huge influence on your ranking!
Meta Name Description
You use this tag to explain to your visitor and search engine what they can expect to see on your site. Almost all the major search engines like Yahoo, Google, and Bing will use your description tag.
How to use it
If you have some knowledge of codes and HTML you’ll be able to type the following line ( the meta description tag ) in the head-part of the source of your web-page.

Bogus words like “”qiskodslajdmnkd””, misspelled words, your competitors name in the keywords are indeed useless. But if you create your meta tags with care, search-engines will use your tags one-on-one. A better html page title and an optimization of your meta description tag gives a higher CTR.
It’s very important that you use the keywords you want your site to be found under, in your meta description tag. The more frequently a search engine spider finds a certain word on your website and in your meta tags, it values that word as important. Your site will be positioned higher in the search index.
Make sure to put some extra effort in it, it will attract extra visitors to your web-page. Create relevant and different meta tags for each and every page.
Meta Name Keywords
Most SEO experts will probably tell you that this tag is dead, you don’t need it, and search engines don’t care, and you shouldn’t waste your time on it. This tag was at the earliest stage of the Interent a critical element to any website that wanted to rank high. Then the spammers, came took advantage of it and filled it up 100s of keywords, to improve their rankings. Due to this the major search engine had to stop emphases on this meta tag. Today some SEO experts tell you to get rd The best practice is to keep it on you
It’s very important that you add the keywords you want your site to be found under in your KEYWORD tag. If a search engine spider finds the same words on your website and in your meta tags, these words will be ranked higher in the search index. Don’t add too many words, the most search engines will only index the first 20 words. Make sure that you put the 10 most important keywords first.
The truth it keep it relevant with the rest of your page, and it will place Yes, I put this on the indifferent because while no good SEO is going to recommend spending time on this tag, there is the small possibility it could help you somewhere. So please leave it out if you’re building a site, but if it’s automated there is no reason to take it out
Meta Content Type (Popularly called The Charset Tag)
This tag is necessary to declare your character set for the page and should be present on every page. Leaving this out could impact how your page renders in the browser. A few options are listed below, but your web designer should know what is best for your site.


Finally, all sites must validate charset. In the U.S., that is the UTF-8 tag. Just make sure this is on your page if you’re delivering HTML using English characters.
< meta http-equiv=""Content-Type"" content=""text/html; charset=UTF-8"">
META Language Tag
Required By Bing
Language – The only reason to use this tag is if you are moving internationally and need to declare the main language used on the page. Check out this meta languages resource for a full list of languages you can declare.

Does your website contains pages in different languages? By adding index pages with different language tags you are able to adjust the language to the specific country.
Where should you add this language tag?

You may add these language tags to all of your web-pages, so not only in the first index page. Make sure that on every page relevant meta tags are added. Add keywords and phrases that are relevant and correspond to the text and the language on that specific page. It might be a lot of work to add specific meta tags to each page but you will notice in time that it works!

Robots Meta Tag
The robots tag is still one of the most important tags. Not so much for the proper implementation, but the improper.
The robots meta tag lets you specify that a particular page should not be indexed by a search engine or if you do or do not want links on the page followed.
Robots Meta Tag
The robots tag is still one of the most important tags. Not so much for the proper implementation, but the improper.
The robots meta tag lets you specify that a particular page should not be indexed by a search engine or if you do or do not want links on the page followed.
Believe it or not, it is still common for a site to be deindexed because someone accidentally added a noindex tag to the entire site. Understanding this tag is vitally important.
Here are the four implementations of the Robots Meta Tag and what they mean.
< META NAME=""ROBOTS"" CONTENT=""NOINDEX, NOFOLLOW"">
• This means: “Do not Index this page. Do not follow the links on the page.” Your page will drop OUT of the search index AND your links to other pages will not be followed. This will break the link path on your site from this page to other pages.

This tag is most often used when a site is in development. A developer will noindex/nofollow the pages of the site to keep them from being picked up by the search engines, then forget to remove the tag. When launching your new website, do not trust it has been removed. DOUBLE CHECK!
< META NAME=""ROBOTS"" CONTENT=""INDEX, NOFOLLOW"">
• This means: “Do Index this page. Do not follow the links on the page.” Your page WILL be in the index AND your links to other pages will not be followed. This will break the link path on your site from this page to other pages.
< META NAME=""ROBOTS"" CONTENT=""NOINDEX, FOLLOW"">
• This means: “Do not Index this page. Do follow the links on the page.” Your page will drop OUT of the index BUT your links to other pages will be followed. This will NOT break the link path on your site from this page to other pages.
< META NAME=""ROBOTS"" CONTENT=""INDEX, FOLLOW"">
• This means: “Do Index this page. Do follow the links on the page.” This means your page WILL be in the index AND your links to other pages will be followed. This will NOT break the link path on your site from this page to other pages.
NOTE: The robots tag may be ignored by less scrupulous spiders.
Other Meta Tags
There are many other meta tags, but none are really considered useful nowadays. Many of the tags that we used did things like:
• Told the spider when to come back
< meta name=""revisit-after"" content=""30 days"">
• Told the browser the distribution
< meta name=""distribution"" content=""web"">
• Told the page to refresh
< meta http-equiv=""refresh"" content=""30"">
• Told the page to redirect/refresh
< meta http-equiv=""refresh"" content=""x_seconds; url=http://www.yourhost.com/pagetosendto.html"">
We don’t use these anymore, either because there are better ways (such as schema tagging or server side methods) or because the engines they used to work on are no longer in existence or Google has explicitly told us they are not great ideas (such as redirects at the page level).
NOTE: Schema tagging and rich data snippets are single-handedly the most important (and somewhat quietly announced) change to how your site interacts with the search engines and the search spiders. Learn it. Know it. Implement it.

Conclusion

While meta tags aren’t the magical solution that you may have heard, they still play an important role in helping your website get found in search engines. Enjoy your metas!

Can Your Website Structure affect SEO

Can the Website Structure of Your Site Affect SEO?

Ever since the recent Google Panda updates were released, on-site SEO has become even more important when it comes to staying on top of the SEO game. Small mistakes that could be overlooked by simply doing a bit of off-site optimization have now become critical reasons for rank drops.
The real problem that a number of websites have is in their structure. Their url format, their site navigation and, arguably most importantly, their internal linking structure all leave something to be desired. Today, you’ll learn the best practices for site structure and hopefully be on your way to making your website’s SEO better.

Format

Many websites have URLs that are subpar. They don’t tell search engines anything about the content listed on there, nor do they have a set of keywords in the URL. It doesn’t matter if you have a plain HTML website, a CMS or a blog that runs WordPress. Your pages should each have their purpose in their URL.
There are two important things to note. One is that you should replace spaces with dashes, not underscores. The latter can cause issues with search engines pushing words together for the wrong keywords. The second is that you can go back and fix your URL structures regardless of how established your website is. Just make sure to put a 301 redirect for any page you change in your .htaccess file.

Site Navigation

There are two big mistakes that get made when it comes to website navigation. The first is that websites use JavaScript and Flash menus. The second is that websites use deep navigation structure. Spiders have trouble crawling JavaScript and Flash links. Some can do it, but the vast majority will instead choose to ignore them all together.The best alternative is to opt for XHTML and CSS menus. If you have to use images for your menus, then make sure you optimize the file names and make proper use of the alt and title attributes. The other major problem is deep navigational structures. This refers to how many clicks it takes to get to your website’s deepest content. If you have to go through too many clicks, then there’s a chance that search engines will ignore and eventually stop indexing your content as frequently. The best practice to fix this is to make your website structure shallow. According to some search engine optimization experts, it should only take a maximum of three to four clicks to get from your website’s homepage to your deepest content.

An added bonus of a shallow structure

An added bonus of a shallow structure is that it increases your website’s user friendliness, which can decrease your website’s bounce rate and increase your SEO rankings. Sothink DHTML Menu is one tool that can be used to organize menus and create a shallow structure.

Internal Link Structures

This is one often neglected element that is absolutely vital to on-site SEO success in a world where semantic searches will become more commonplace than they already are. Internal links used keyword-rich places within your text content to link to other relevant pages in your website. This allows search engines to quickly and easily figure out what your other pages are about. They can also be used to decrease page depth and make it easier for users to find related content.
The reason that internal links are so important is because of the increasing value search engines are putting on them. Some SEO experts have gone so far to say that semantic web searches could one day completely eliminate the need for off-site optimization, though this isn’t quite the case just yet.