Tag Archives: link building

Link Farming

Link Farming

Building links through Link Farms

Link Farming – You need to Stay Away

You might have heard that the more incoming links from other pages you have the better your website will rank. Well, that’s to most extent through as long as they are coming from the right websites. Quality pages with a lot of traffic, old domain age, High page ranks, the same topic as your page are all great examples on factors that help search engines determine the value of good links. The big bad wolf on the other hand is link farms. The idea behind link farming is to increase the number of websites linking to yours because search engines such as Google rank sites according to, among other things, the quality and quantity of sites that link to yours. In theory, the more sites that link to yours, the higher your ranking in the search engine results will be because the more links indicate a higher level of popularity among users of the Internet. However, search engines such as Google consider link farming as a form of spam and have been implementing procedures to banish sites that participate in link farming, so the term link farming has garnered negative connotations across the Internet.
There are many service providers who promise to help you boost your link popularity by automatically entering you into link exchange programs they operate, often linking your page with Web sites that have nothing to do with your content. But users should be aware of the repercussions of this action as the major search engines penalize sites that participate in link farming, thereby reversing their intended effect. A link farm is a Web page that is nothing more than a page of links to other sites.
Link farms can be advertised as services to build up your content. They are often set up by creating a network — one that is often created with the sole purpose of gathering a number of locations from which to point at a website. Because Google dislikes links between unrelated sites, some link farms divide their links into categories or a directory.

Link farms was the answer to Google’s ranking algorithm, PageRank

Link farms were originated in response to Google’s ranking algorithm, PageRank. PageRank thinks of links as votes, where a page linking to another page is casting a vote. Therefore, pages with the most links were deemed valuable. Link farms were created to help increase PageRank, however, in recent times, Google and other search engines have adapted their algorithms to prevent link farms from appearing at the top of search engine results pages (SERPs).
Web sites that have created link farms can be penalized by Google and other search engines.
Link farming is considered a “black hat” method of search engine optimization (SEO) because the content on the web sites linking to each other is often not related, not created by a human (it can be created using programs or services) and is often of a very low quality. Search engines can detect link farms easily and they shouldn’t be seen as a legitimate long-term search optimization strategy.

Internal Link Building

Internal Link Building

Internal link-building is an on-site SEO tactic that consists of creating a well-organized and thorough link structure among your own website’s pages. In other words, as many pages as possible should be connected to each other in a hierarchical or web-like connections of in-page, text-based hyperlinks.

Our Tip to You: Build internal links

Pay particular attention to creating connections between your main pages and your homepage; do so via menu objects or by placing the links right into your on-page content. Another helpful internal link-building feature is a sitemap, which has the benefit of also helping search spiders index your site better and faster.

Why Internal Links help SEO

Internal Link Building is an important factor in improving your organic search results of your website. Remember that a search engine’s ultimate goal is to surface the very best few pages about a topic on the web. With the focus that most link builders and SEO specialists have on inbound links and developing links from other sites, it is easy to overlook how internal linking is important. If you’ve heard that inbound links are like other sites voting for your content and telling search engines what your content is about, internal links are like voting for yourself and also letting the search engine know about your vote.

While it’s obviously better to have more people than just yourself voting for your content, if you don’t start by voting for yourself, the search engines will have a difficult time considering your page as one of the best on the web. Internal links are valuable not just because they are a direct signal that your content is important, but also because those links themselves pass on their own link authority.

How to Leverage Internal Linking

If there’s a page on your website that you care about a lot and that has a lot of value to you, you should be thinking about how you can explain that value to a search engine. Start by considering how a search engine understands the value of an internal link; it’s looking at how many pages on your website link to that page, and how they link to it. If every page of your website links to something, it must be important to you — like your homepage, or your blog’s homepage. If the only links in to your blog are from your ‘About Us’ section and nothing from your homepage or your website’s main navigation, you have already sent a strong signal to search engines that your blog is not very strong. On the other hand, if your blog is in the main navigation on your website, Google and Bing will treat it like one of your top pages.

3 Simple Ways to Improve the Internal Linking on Your Website

1. Sketch out a map of your website

Make a list of each page in your main navigation and what links are on each of those major pages. This will help you understand the links that you already have between each section of your site, and how you’ve linked it together in the past. Sometimes, laying out your whole website visually is the only way to understand what you’ve overlooked and what’s working. You might just uncover that the reason some of your best pages are ranking well is because you subconsciously did a great job building your own links into them from your other content.

2. Look at the topics that you frequently write about

If you’re writing regularly about something, you should have another dedicated page on your website about that topic — like a landing page with an offer, for example. Each of those posts should be linking to that authoritative page on the subject, and it should be optimized for conversions. If your landing page has a prominent call-to-action, your effective use of internal linking will help drive more new leads through the offer.

3. Think about every other page that could link to your ranking page

If it is a webpage related to a topic you frequently blog about, make sure each of your new blog posts about that topic reference that page and link into it.

Building External Links

External link building is a different animal

You need to encourage the creation of backlinks to your site from other websites; that is, links on other sites lead back to relevant content on your own website pages.

Avoid Building External Links using Black Hat Tactics

If you want to build external links successfully and without resorting to black hat tactics, you’re going to have to dedicate a lot of time to posting links to social sites, finding guest post opportunities that allow you to publish links back to your website, leaving plenty of informative guest comments on other websites in your niche, and syndicating your RSS feed (if you have one). Make sure not only think social media marketing when building external links, you need to have different types of links. It is always good to have a blog or website in you niche link to you and you link to them, just make sure not have too many links to external website from your website, because that could lead to the Search Engine Spiders to believe you are using black hat tactics. The exact number is not sat in stone, and search engine companies always alter their algorithms, a safe bet might be not more than 10, if you have a lot more website you need to link to, well then use the nofollow link property, to show the search spiders that you are not actively building links to these websites.

Ensure the External links You are not building nofollow links

(Try to ensure that those links are not nofollow. Links with a nofollow attribute are ignored by search spiders as a valid external back link in the sense that your site doesn’t receive “credibility points” from the search engines. You can still get visitors as a result of those links, however, because people will click on them and end up on your site.

The Online Web Game External Link Building Case Study

You have two websites “Website 1”. PuzzleWebGames.com they offer free online puzzle games and “Website 2”. PlayBoardGameOnline.com which offer free online board games. What these two websites have in common is that they both offer free online games, and board games and puzzle games are two categories that somewhat overlaps each other, i.e free online puzzle games. As they both don’t compete for the same search terms, but are interested in building quality links to their content, they start building external links to each other. Website 1 are then linking to appropriate content on Website 2, and vice versa. Not only those these help both the websites rank better, it also helps them with higher ranking for certain keywords that where on the other website. In this case let just look at the URL, or domain name keywords . Building external links between these two sites will help Website 1, rank higher for the keywords play, board, game, online, as in turn will help them ranking higher for i.e. play puzzle game online, puzzle games online, etc. It also helps website 2 rank higher for search terms such as board web games, puzzle board games, etc.

As you should clearly see from my article, the process of building external links might be slow, but it eventually pays off to create some really good SEO.