Category Archives: Social Media Marketing

Social Media Marketing

Why a Marketer Might use Reddit

What is Reddit?

Reddit is basically a never-ending list of links, ordered by timely popularity which is determined by users’ simply voting links up or down. Every link has a respective comment section where valuable information can be harvested, such as opinions/preferences and clever ideas. Subreddits are basically categories. Users subscribe to their favorite subreddits, ie; ‘technology’, ‘pics’, and things as specific as ‘ford mustangs’.

Is this right for my business?

Reddit is a unique place. Every piece of content submitted gets judged based on a few factors. The first is subreddit rules. Each subreddit has unique posting rules all must abide by. The second is uniqueness. Any re-posts are instantly down-voted. Finally, the link you submit must be well planned.

 The potential to send your site major traffic from reddit is huge

With over 2 billion page views in one month, the potential to send your site major traffic from reddit is huge…even if you barely make it on the front page of a small subreddit that only has 20,000 readers.

And you don’t need something crazy like 1,000 upvotes to drive heavy traffic.

I’ve seen results for clients where they’ve gotten 54 votes on a subreddit with 61,000 readers nearly crash their site. I’ve seen heavy traffic to sites from a submission that got 92 votes in a subreddit under 30,000 readers.

Reddit is a very powerful social site…and those who use it are just as influential as the Robert Scobles of Google+ or Chris Brogans of Twitter.

But what is interesting, unlike Digg, reddit doesn’t look at your influence. In other words, you can reach the front page today with the right submission.

The trick is knowing what to give the community.

Take Action:

Search for the subreddit your business relates to most and start recording the most successful posts and writing appropriate comments in the discussion section. Determine why the top posts were so successful and decide if this is something your business can replicate. If you can, set a goal. You can learn a lot about your business by simply interacting with commenters and asking them questions or providing helpful answers. If the post is successful and the comment section is positive, toss in a friendly link to your product page via bit.ly and track your conversions.

The best placement of Social Media icons on website

The best position for placement of Social Media icons on a website

What is the best position for placement of Social Media icons on a website page? And why do some branded websites ignore these on their home page? Is it because they do not care for social outreach? Or are they so popular already that these buttons do not count in their online branding strategy?

Showcase your Social Media profile

It is important to showcase your Social Media profiles on your website. We recommend that you should display the following on each page of your website:

  • Links to each social profile
  • A prominent link to their blog and RSS feed
  • Share buttons so that visitors can easily share the webpages.
  • Social feeds (i.e. Twitter feed, Blog RSS, Facebook Like Box)

Don’t add too much social media crap

There’s a lot more you can add, such as the “Buffer” & “Pin it” Pinterest buttons, and also features like the Twitter “Tweet this page” and “Follow us”, but you could then argue that this will clutter up the webpages whilst taking away from the main content. The bottom line is to determine your social goals, and then design the pages as to not look cluttered. Now that I have an expert’s opinion behind me, here are some tips and suggestions on how to showcase your brand’s Social Media profiles on your website.

So, where do you place the social media buttons

For web pages I believe the best solution is to place at the top, so that the visitor can see the icons near the top navigation, which is the most clicked/viewed/used by the visitor. Don’t place those valuable buttons at the footer. There is an interesting eyetracking study that supports an F-design for websites and the heatmaps also shows that the visitor’s eyes move to the upper right corner a little more than other parts of the webpage. So utilize that space to show your social presence and phone number.

Care about the social presence of your website

The social media profile icons in the website helps in sending the message to the visitor that you care about the social presence of your website. Adding these icons will also help the potential customer to go to your Facebook or Twitter profile and ask questions regarding your services or appreciate you for solving their problems pretty easily. Even for B2B companies, social media content is the most popular content.

Link to social media sites help in online reputation management

When creating a Facebook page for your brand, you will link to your website from that page. You need to do the same from your website too. This will help the users and search engines to identify the different properties you have on the internet. Whenever someone searches for your brand name Google loves to show your different social media pages in the first page. This will help in online reputation management by moving negative reviews, if any, to the second page. Also placing the Google+ button on the website and getting more +1’s has a high correlation with Google rankings.

Ways Social Media impacts SEO

Ways Social Media impacts SEO

Local SEO has been all the rage for local businesses for some time now. Most SEOs are very skilled at optimizing a website for local using on-page, backlink anchor text, and Google Places pages. At the same time, Social Media has become a critical piece of the overall SEO puzzle. Shares, likes, follows, and +1’s are all known to positively impact overall ranking for a website. With the two disciplines now permanently intertwined, it is important to consider how social impacts local SEO. Let’s review the main pivot points where the two provide collective momentum for locally-targeted websites and companies.

Ways Social Media impacts SEO: Geotagged Content: Check Ins and Media

Check Ins are important indicators of your physical location
Both Foursquare and Facebook offer the ability to check in from the business. Similar to how Google uses Web citations of your physical address for verifying location on Google Places and for local organic ranking, check ins have become a key part of their algorithm.

Geotagged media is also key to verifying location

Most smartphones automatically geotag photos when they are taken. The vast majority of users either don’t know how to turn this feature off or simply don’t care. When they upload images to Flickr or videos to YouTube, it includes metadata about the time, date, and location of when the media was created.
Especially if the media appears on your website or Google Places page, it serves to further confirm that your physical location is actually where you say it is.

Ways Social Media impacts SEO: Google+ Adds/Shares and +1s

Make no bones about it, Google+ is here to stay. Google+ activity and +1’s, as a whole, have been shown to be positively correlated to improved rankings on Google. Well, it has the same impact on local SEO.
Google looks at multiple dimensions of Google+ and +1 activities:

  • Adds and/or Shares on Google+: Location of the individual making the adds or shares on Google+ is important, but some of the tried and true factors from overall SEO are also at play. Specifically, Google looks at the number of shares, the authority of the people doing the sharing, and the speed (acceleration or deceleration) of sharing. If these all work in your favor, your website will benefit.
  • +1’s on your Website itself: It is absolutely important to earn +1’s on your website. Not only do they help your site rank overall, but they hold similar weight to Google+ shares. The volume of +1’s, the authority of those doing it, and the speed at which you are earning the +1’s all play a part.

Ways Social Media impacts SEO: Authority Reviewers On Social Sites

Sites like Yelp and Places are great for earning reviews about your business. It is, as usual, most important to get more reviews from authoritative or influential individuals. It is also important that those individuals provide high ratings on whatever review scale the sites use.
If your location is correct on these sites and the reviews start to flow from the “elite” it will help your site rank locally.

Twitter Followers/Mentions and Facebook Shares/Likes
Google combines your ability to influence your social network as a whole with the above to decide which sites are most important to rank in any particular locale. They apply a similar three-dimensional measurement system for both Twitter and Facebook:

  • How many combined Followers/Mentions your business account has on Twitter and Shares/Likes you have on your Facebook page and website content
  • How authoritative the individuals are who Follow/Mention or Share/Like
  • Whether the pace of growth for Follow/Mention/Share/Like is accelerating or decelerating

SEO and Social Media are interdependent

SEO and Social Media are interdependent now, and that connection extends to Local SEO. Indicators like geotagged media and check ins are key to ranking based on location, but overall, social media profile health and activity also influence whether Google will rank you at the top or not. This is still an evolving model (as are all facets of SEO), so we are sure to see new signals added, as Google works to continually improve the SERPs. Based on what we have seen to date, they are making rapid progress toward that objective. So as you can see there are many ways Social Media impacts SEO.