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Understand the Domain Name System

Ever wonder why DNS systems came into existence? Efficiency. Every computer has a distinct IP address, and the Internet needed an elite method for obtaining these addresses and for managing the system as a whole. Enter ICANN. 

The Internet Corporation for Assigned Names and Number manages the DNS root of the Internet domain namespace. ICANN’s role is to manage the assignment of identifiers, ensuring that all users have unique names. 

The DNS system is run by a series of servers called DNS servers. ICANN manages the root DNS domains, under which are the top-level domains. 
It also manages: 

Organizational domains
Geographical domains
Reverse domains

Beneath the top-level domains are other naming authorities such as Nominet, the UK’s naming authority. 

How does a DNS Query work? 

The process occurs in two parts. Firstly, a name query begins at a client computer and is passed to DNS client service for resolution. When the query cannot be resolved locally, DNS servers are queried. 

For example, when a web browser calls the fully qualified domain name, the request is passed on to the DNS client service to resolve the name by using locally cached information. If the query is held in the cache, then the process is complete. 

If, however, the query cannot be answered locally, the DNS client service uses a server list (ordered in sequence) to query external DNS servers. When a DNS server receives a query, it first checks to see if it is authoritive for that domain name. If it is authoritive, it resolves the name, and the process is complete. 

If the DNS server is unable to resolve the query, it in turns queries other DNS servers, using a process known as recursion. DNS servers make use of root hints to assist in locating DNS servers, which are able to provide the required result. In this way, DNS queries are minimised and the Internet is able to operate quickly and effectively. 

A typical query may run as follows: 

Client contacts Nameserver A looking for

Nameserver A checks its cache, but can’t answer, so it queries a server authoritive for the Internet root.

The root server responds with a referral to a server authoritive for the .com domains. NameserverA queries the the .com server and gets referred to the server authoritive for

Nameserver A queries this server and gets the IP address for

Nameserver A replies to the client with the IP address.

Queries can return answers that are authoritive, positive, negative or referral in nature. In the event of a negative answer, another DNS server is queried.

Web Hosting and Development

If you’ve ever browsed the World Wide Web and wondered how you could stake your claim on the Internet, like the millions of others that have done so already, then web hosting can provide you with the services to do just that. The Internet is a great way of sharing information and it is possible for you to take a portion of the web and make it your own. This article introduces the term “web hosting” and provides some useful tips for web development once you’ve obtained some web space.

What is the World Wide Web? The “World Wide Web” is the network of computers from all over the world that communicate with each other using the HTTP protocol, a language that allows the transmission of web documents. Be careful as this term is not synonymous with the “Internet” because it is defined as a network of networks, where the computers communicate with protocols other than HTTP. The web is what you see on your Internet browser, the web pages complete with graphics, sound and other information. All this has got to come from somewhere, and this is where web hosting comes in.

Web Hosting The information that you see from your web browser is contained in web pages. These web pages are kept on computers called web servers. Web hosting is about the storage of the web pages so that people can access them. It is possible to host your own websites yourself but the reasons stopping most people doing this is that there are issues to consider with having the right hardware and software to successfully host your web pages. Your web pages will take a certain amount of space, users will need to download each page to view them and your Internet connection needs to be fast to offer good performance to your viewers. Using specialised companies that offer web hosting capabilities on their web servers will take most of these worries away from you but you will need to choose wisely and weigh up the costs and your needs. In addition to having access to a web server, you will also need to register a domain name (for a cost) that uniquely identifies your website.

What Web Hosting Can Do For You The most basic service that web hosting offers is that it exposes your web pages for others to see. The other services are: email capabilities that allow for email to be received and sent from your server; database capabilities that allow for large amounts of information to be updated and accessed on the web; and dynamic content which allows for users to interact with the web pages you’ve made.

Website Development Poorly designed websites will most likely turn away users and harm the credibility of the information it contains. Thought should be put in on the way it looks and the way you intend your users to interact with the content. It is also recommended for more complex websites, a structured development process should be followed. Here is a guide to the logical steps of web development: · Requirements Analysis: What is the purpose of the website? What content should it contain? · Design: How should the pages be linked? What structure should they take? How should the pages interact with the user? · Implementation: This step is the actual coding of the websites in accordance to the previous websites. · Testing: Does the website do what it should? · Maintenance: Is the information on the website up-to-date?

Some useful hints for web development below are taken from software quality aspects but they apply to the development of websites as well. They are described in terms of web development:

Reliability: Is the website reliable? Do faults allow for the system to continue running? Robustness: How does the website respond to incorrect input? Performance: How fast does the web page respond to user’s actions? Is it efficient in processing requests and inputs? Usability: Is the website easy to navigate and understand? Maintainability: Is the website easy to change? Can new functionality be added? Portability: What software requirements does the website require? Will this limit the amount of potential users? Understandability: How well do you understand the website you’ve developed?

When designing your website, keep these quality aspects in mind as they will help you develop pages worth visiting. How to choose the way to host your website is half of the problem, the other half is to create a website that people would want to visit and come back to. Knowledge of producing a good design can help you get the most out of your creations.

Criteria of Choosing an Ideal Web Hosting Company

This is your ultimate guide to finding an ideal web hosting company. Before we talk about what it takes to be a cheap and good quality web host, let’s get to the fundamental first.

What is a Web Host?
A web host is a service provider that places your web site on a computer which is connected to the internet. The term for this ‘computer’ is called a server.

A web hosting provider will typically have a fast connection to the Internet and they may host thousands of web sites on many servers. The web host essentially rents out space to you so that you can get your website up on the world wide web.

With a well-managed web host, you can free yourself from worrying the up-keep of complicated server technology and proper technical maintenance. That’s the whole purpose of the web hosting companies. You should leave the technical work to web hosting professional while you focus on your own internet business.

Let’s begin…

Feature Offered
The features that web hosting companies are offering are getting quite standard nowadays.

The followings are some of the common features you’ll see in most web hosting plans:

  • Control Panel
    Control Panel is an interface where you can access your site on the web server, allowing you to set-up and subsequently update and customize your web site. Though cPanel is by far the most popular control panel, some hosting providers customize their own so that they can up-grade and expand it at will.
  • Diskspace
    A vast majority of sites that don’t have tons of graphics, sound and video clips or downloadable files easily fit in 50 MB of disk space. You should always leave yourself some room for growth or check if the host has a bigger plan in case you need to upgrade.
  • Bandwidth
    Bandwidth is the amount of data transmitted or received through a unit of time. In web hosting, bandwidth is consumed when visitors make requests for files on your web site and download them to their personal computers.
  • Email Account
    With POP3 email accounts you can check email from Outlook, Netscape Mail, Eudora or any other Email software.
  • Scripting language
    As all our top 10 listings are using Unix and Linux platform, php, perl and CGI are the languages we are talking about here. It is best to choose a host that supports the latest version to maximize the latest web technologies for the fee that you pay.
  • Database
    If your web site is going to store a lot of data that should be dynamically accessible (like user accounts, stock prices, maps, Interactive news, message boards and forum etc.), you’ll need to look for an account that offers a database. MySQL is a powerful and most popular database program that runs on the Linux operation system. It is able to handle million of entries all at once. Its flexibility and speed allow you to also store logs and pictures. MySQL is designed to scale well under heavy traffic conditions and is ideal for database-intensive or e-commerce-enabled Web sites.

Customer Service/Support
No matter if you are an expert or a novice in web hosting, you need a web host with good customer support system. What is the criteria of an excellent customer support? Let us explain.

  • How big is the knowledge base? 
    This is particularly important for those who want to search for quick answer without seeking direct assistance from customer support staff. Due to the huge database, normally it’s searchable. Some web hosting providers will even make your life easier by making a video tutorial guiding you step by step in setting up your new account. Very useful for beginner.
  • Responsive customer service staff.
    If you are too lazy to find the answer out of a big pool of database, get the direct answer from someone who knows it. Direct customer support comes in a few forms. 
    a. Email supportb. Phone support: Normally, sales and technical support uses separate phone line. A good phone support staff knows what your problem is and answers with relevance. 

    c.Web Host like Lunarpages and Globat even have live chat support. However, it’s not how many support channels that are available but how responsive it is of the staff. You can find out th ehosting reviews and ratings of each of our Top 10 Cheap Web Host.

Price to Disk Space / Price to Bandwidth Ratio
Are you paying too much for your Web Hosting Plan?
Having done the research on hundreds of web hosting companies, in general, we’ve come to this conclusion: the more disk space and bandwidth you are getting, the more expensive is the monthly price.

To help you understand which price is competitive enough for you to take up the offer, we have categorized 5 different price range. For each price range, a score of maximum of 10 is assigned. To understand the concept behind this, please refer to the details here.

A web host might have the best feature offered, unbeatable customer support and reliability in place but without an effective marketing plan, it will go bust too. Let’s face it. If a web hosting provider does not have sufficient members and steady growth of new members, it’s very difficult to survive in this highly competitive industry.

We judge the popularity of a particular web hosting provider by looking at the number of awards won, the reviews of other websites and the Alexa traffic ranking.

All the hosting providers listed on our Top 10 Cheap Web Hosting Directory are among the top 40,000 most visited websites in the world.

Reliability, Speed and Uptime Guarantee 
Nothing can hurt you more than this: your visitors come to your web site only to find that it’s not accessible. You lose credibility and possibly even a sale. If your web host does not guarantee at least a 99% uptime, leave the web host now!

To ensure maximum uptime, installation of redundant back-up systems is essential. Each web host has their own management systems to minimize downtime. “Redundant” means that if any of the Internet connections get interrupted, the alternate Internet connection will take over.

We use Alertra software to monitor the uptime of each of our top 10 web hosts.

As for speed, even though routing, web server set up and local area networks play a part in determining the speed of a site, the main concern of how fast your site is depends very much on the types of network connections.

Many hosting providers still connect to the Internet through T1, or T3 connections. This is not the case for our top 10 hosts- they are using OC (Optical Carrier) lines.

A T1 line will offer data transfer rate of 1.5 Mbps (megabits per second), while a T3 line can supply data transfer rates of 43Mbps. OC-1 refers to a circuit that transmits 51.85Mbps. Higher levels are multiples of that speed. Ultra-High Speed OC3 and OC12 lines offers 155Mbps and 622Mbps respectively. Some hosting providers have connections to major internet backbones at the speed of OC48 (2488Mbps) and OC96 (4976Mbps).

A Beginners Guide to Web Hosting

What is web hosting? Whenever you visit a website, what you see on your web browser is essentially just a web page that is downloaded from the web server onto your web browser. In general, a web site is made up of many web pages. And a web page is basically composed of texts and graphic images. All these web pages need to be stored on the web servers so that online users can visit your website.

Therefore, if you plan to own a new website, you will need to host your website on a web server. When your website goes live on the web server, online users can then browse your website on the Internet. Company that provides the web servers to host your website is called web hosting providers.

A well-established web hosting provider sometimes hosts up to thousands of websites. For example, iPowerWeb is a popular web hosting company that hosts more than 300,000 websites. For that reason, a web hosting company need many web servers (essentially, these are computers) to ‘store’ the website. And all these web servers are connected to the Internet through high speed Internet connection and housed in a physical building called ‘data center’. In order to guarantee all the web servers are safe, secure and fully operational all time, a data center is a physically secure 24/7 environment with fire protection, HVAC temperature control, virus detections, computer data backup, redundant power backup and complete disaster recovery capabilities.

What are the different types of web hosting? There are different kinds of web hosting companies out there with different characteristics. The main types of web hosts can be organized into the following categories:

Shared Hosting

In shared hosting (also known as virtual web hosting), many websites are sharing the space on the same physical web servers. Depending on the web host, a physical web server can hosts a few hundred to even thousand of different websites at one time. You may wonder if a physical web server is shared by so many websites, will the performance of the web server deteriorate? In fact, web servers are usually equipped with high-end powerful computer, therefore it can support up to a certain number of websites without any problem. But when the web server is overloaded and exceeded the reasonable number of websites that it can support, then you will begin to experience a slower response from the web server.

However, a reputable and experience web hosting provider will constantly monitor the performance of the web server and will add new web servers when deem necessary without sacrificing the benefits of the website owners. Since a physical web server is shared (diskspace, computer processing power, bandwidth, memory) by many websites, the web hosting provider can therefore afford to offer a lower hosting price. For the same reason, websites on the shared hosting would have to accept slower server response time. Typically, shared hosting plans start at $5 – $20 per month.

Dedicated Hosting

In contrast to shared hosting, dedicated hosting assigned a specific web server to be used only by one customer. Since a dedicated web server is allocated to only a single customer, the customer has the option to host single/multiple web sites, modify the software configuration, handle greater site traffic and scale the bandwidth as necessary. Therefore, dedicated hosting commands a higher premium and typically starts at $50 per month and can range up to $200 – $500 per month. As a result, dedicated hosting is regularly used by high traffic and extremely important website.

Co-location hosting

In dedicated hosting, the web server belongs to the web hosting providers and customers only rent the web server during the hosting period. While in co-location hosting, the customer owns the web server hardware and only housed their web server within the web hosting provider’s secure data center. In this way, the customer has full control over their web server and simultaneously benefit from the 24/7 server monitoring and maintenance provided by the secure data center. Depending on the monthly bandwidth and rack space required, typically co-location hosting range from $500 – $1000 per month.

Reseller hosting

In reseller hosting, a web hosting provider offers web server storage to third-party (i.e. reseller) at a discount price, who then resell the web server storage to their customers. Typically, resellers are web consultants including web designers, web developers, or system integration company who resell the web hosting as a add-on service to complement their other range of services. Commonly, resellers can receive up to 50 percent discount on the price of a hosting account from the web hosting provider. And resellers are allowed to decide its own pricing structure and even establish its own branding (in other words, reseller setup its web hosting company on the Internet and start selling web hosting plans under its brand).

To the reseller’s customers, the reseller is the web host provider. In cases when technical problems such as server down and access problem arise, the resellers will have to correspond directly with the actual web host provider. Due to the communication process taken place between customer to reseller and from reseller to actual web host provider and back and forth, undoubtedly problems will take longer time to resolve. Unless you are running your own personal website or non-profit website and willing to take the risks of poor support from the reseller, reseller hosting is generally not a good option.

However, the web hosting market today is filled with resellers that sell lowest price web hosting plans. So, how do you tell between a genuine web hosting provider from a reseller? You don’t judge by the availability of toll-free number alone because some web hosting providers even offer their resellers with their own toll-free number for co-branded technical support. When the reseller’s customer calls the number for technical support, the web host uses the reseller’s name so the customer thinks that the support is coming from the reseller directly. Likewise, don’t be fooled by the professional designed website alone because it is extremely easy to create a professional looked business website nowadays.

In general, resellers can be distinguished from their hosting price and company information. In most cases, a genuine web hosting provider has solid company information where they publish its financial background, offices and data centers. In contrast, resellers usually do not have solid company background (here is just an example out of thousands out there). Moreover, the hosting price by resellers is generally below $5 per month. So, why settle for resellers when you can find genuine web hosting providers offering superb quality web hosting at the hosting price ranging between $7 – $10 a month.

Therefore, you should not strive to find the cheap web hosting companies without first considering the quality of the service and support provided. Don’t expect to find any top-level support if you choose to pay only $2 or $3 per months for your web hosting plan. On the other hand, by paying just slightly more for your hosting plan, you can now discover a list of low cost yet high quality web hosting plans to host your important website.

Why a Marketer Might use Reddit

What is Reddit?

Reddit is basically a never-ending list of links, ordered by timely popularity which is determined by users’ simply voting links up or down. Every link has a respective comment section where valuable information can be harvested, such as opinions/preferences and clever ideas. Subreddits are basically categories. Users subscribe to their favorite subreddits, ie; ‘technology’, ‘pics’, and things as specific as ‘ford mustangs’.

Is this right for my business?

Reddit is a unique place. Every piece of content submitted gets judged based on a few factors. The first is subreddit rules. Each subreddit has unique posting rules all must abide by. The second is uniqueness. Any re-posts are instantly down-voted. Finally, the link you submit must be well planned.

 The potential to send your site major traffic from reddit is huge

With over 2 billion page views in one month, the potential to send your site major traffic from reddit is huge…even if you barely make it on the front page of a small subreddit that only has 20,000 readers.

And you don’t need something crazy like 1,000 upvotes to drive heavy traffic.

I’ve seen results for clients where they’ve gotten 54 votes on a subreddit with 61,000 readers nearly crash their site. I’ve seen heavy traffic to sites from a submission that got 92 votes in a subreddit under 30,000 readers.

Reddit is a very powerful social site…and those who use it are just as influential as the Robert Scobles of Google+ or Chris Brogans of Twitter.

But what is interesting, unlike Digg, reddit doesn’t look at your influence. In other words, you can reach the front page today with the right submission.

The trick is knowing what to give the community.

Take Action:

Search for the subreddit your business relates to most and start recording the most successful posts and writing appropriate comments in the discussion section. Determine why the top posts were so successful and decide if this is something your business can replicate. If you can, set a goal. You can learn a lot about your business by simply interacting with commenters and asking them questions or providing helpful answers. If the post is successful and the comment section is positive, toss in a friendly link to your product page via and track your conversions.

Website Navigation Mistakes

Website Navigation Mistakes – Two Big Mistakes of Website Navigation

There are two big mistakes that get made when it comes to website navigation. The first is that websites use JavaScript and Flash menus. The second is that websites use ‘deep’ navigation structure. Spiders have trouble crawling JavaScript and Flash links. Some can do it, but the vast majority will instead choose to ignore them all together. The best alternative is to opt for XHTML and CSS menus. If you have to use images for your menus, then make sure you optimize the file names and make proper use of the alt and title attributes.

Deep Navigational Structures of Website Navigation

The other major problem is deep navigational structures. This refers to how many clicks it takes to get to your website’s deepest content. If you have to go through too many clicks, then there’s a chance that search engines will ignore and eventually stop indexing your content as frequently. The best practice to fix this is to make your website’s structure shallow. According to some SEO experts, it should only take a maximum of three to four clicks to get from your website’s homepage to your deepest content. An added bonus of a shallow structure is that it increases your website’s user friendliness, which can decrease your website’s bounce rate and increase your Search Engine rankings.

The Website Navigation You Should Use

To be effective, the website navigation system needs:

  • To be consistent throughout the website.The website visitors will learn, through repetition, how to get around the website.
  • The main navigation links kept together.This makes it easier for the visitor to get to the main areas of the website.
  • Reduced clutter by grouping links into sections.If the list of website navigation links are grouped into sections and each section has only 5-7 links, this will make it easier to read the navigation scheme.
  • Minimal clicking to get to where the visitor wants to get to.If the number of clicks to the web page the visitor wishes to visit is minimal, this leads to a better experience.Some visitors can become confused or impatient when clicking a bunch of links to get to where they want to be. In large websites, this can be difficult to reduce. Using breadcrumbs is one way to help the visitor see where they are within the website and the path back up the navigation path they took.

By spending some extra time creating the website navigation system at the planning stage of the website will effect the overall design of the web page layout and help develop the overall plan for the website. This is something we highly recommend to avoid website navigation mistakes.

Panda and Penguin Influence on Onsite SEO

Panda and Penguin Influence on Onsite SEO

Nowadays, organic rankings on Google are getting harder and harder to manipulate. The components of great SEO are still the same: onsite and offsite optimization.

Onsite search engine optimization includes:

  • a properly structured site
  • unique and fresh content
  • proper on page title, meta and H tags, etc.

Google has zeroed in on duplicate content

Google has zeroed in on duplicate content and now shows only the authority sites where I have recently published in the search results and ignore numerous syndications and reposting on my own blog. On the other hand It looks like Google is showing my own blog posts more prominently, sending more visitors for the search terms I have used.

The Panda Reality

The reality is that after the Penguin update and Google’s 500 changes a year and more, search engine optimization doesn’t make sense anymore. It’s more a gamble than a business. With SEO in 2012, search engines are pretty much 100% in control of your destiny. They change algorithms like underwear.

The best placement of Social Media icons on website

The best position for placement of Social Media icons on a website

What is the best position for placement of Social Media icons on a website page? And why do some branded websites ignore these on their home page? Is it because they do not care for social outreach? Or are they so popular already that these buttons do not count in their online branding strategy?

Showcase your Social Media profile

It is important to showcase your Social Media profiles on your website. We recommend that you should display the following on each page of your website:

  • Links to each social profile
  • A prominent link to their blog and RSS feed
  • Share buttons so that visitors can easily share the webpages.
  • Social feeds (i.e. Twitter feed, Blog RSS, Facebook Like Box)

Don’t add too much social media crap

There’s a lot more you can add, such as the “Buffer” & “Pin it” Pinterest buttons, and also features like the Twitter “Tweet this page” and “Follow us”, but you could then argue that this will clutter up the webpages whilst taking away from the main content. The bottom line is to determine your social goals, and then design the pages as to not look cluttered. Now that I have an expert’s opinion behind me, here are some tips and suggestions on how to showcase your brand’s Social Media profiles on your website.

So, where do you place the social media buttons

For web pages I believe the best solution is to place at the top, so that the visitor can see the icons near the top navigation, which is the most clicked/viewed/used by the visitor. Don’t place those valuable buttons at the footer. There is an interesting eyetracking study that supports an F-design for websites and the heatmaps also shows that the visitor’s eyes move to the upper right corner a little more than other parts of the webpage. So utilize that space to show your social presence and phone number.

Care about the social presence of your website

The social media profile icons in the website helps in sending the message to the visitor that you care about the social presence of your website. Adding these icons will also help the potential customer to go to your Facebook or Twitter profile and ask questions regarding your services or appreciate you for solving their problems pretty easily. Even for B2B companies, social media content is the most popular content.

Link to social media sites help in online reputation management

When creating a Facebook page for your brand, you will link to your website from that page. You need to do the same from your website too. This will help the users and search engines to identify the different properties you have on the internet. Whenever someone searches for your brand name Google loves to show your different social media pages in the first page. This will help in online reputation management by moving negative reviews, if any, to the second page. Also placing the Google+ button on the website and getting more +1’s has a high correlation with Google rankings.

Optimization of Websites using Videos

Why use video for SEO of a website

Videos can be found through regular search engines like Google and Bing as well as YouTube, MetaCafe, and other online video content platforms. Search results with video thumbnails draw more clicks than standard results. Research have shown that video thumbnails draw 41% more clicks than standard results, and can provide a long term SEO boost for your website.

Optimization of websites using videos – How do I maximize SEO value

To maximize SEO value, you will need to include one piece of video content on each page, and search engines will know to focus on that video. Multiple videos confuse search engines: they won’t know which one to focus on, so they’ll ignore them all. tags and markup can give search engines more information about the video content on your site, and can describe the content on each page. Optimization of videos for search could be accomplished by adding video transcripts, metadata, including title and description, and making the video prominent on your page on the site. If your video isn’t visible (or below the fold) on your website , Google will not rank that video on the page. For the purpose of generating traffic to your website, we at Free Online SEO Advice recommends that you host the video yourself or use a hosting solution that will get your video to rank and drive traffic to your own site. Do be sure to use metadata and optimize the content for search.

Why not just throw all my videos on YouTube and embed them in an iframe?

Iframes are the most common way that videos are added to a website. It will pull in the video from YouTube and basically have it show up in a rectangle on your site. Using iframes is an easy and roboust way to put a video on your website, and it will not affect anything else on your website. The problem with this approach is that Search Engines aren’t able to see what’s inside the iframe itself, and the video will not be indexed for the website Most video hosting options for websites will have an SEO option, so always avoid the iframe embed.

Double optimize by placing video content on both website and YouTube

NO, there are no such thing. Posting duplicate copies of a video on YouTube and on your website: Can create problems, because the YouTube version most likely will rank higher than the version you posted on your website. So, it is important to think before you post duplicate content, because you don’t want users being confused about which version is the right one or the official version of your video. Your video content can still rank highly by Google even if it’s not hosted on or embedded from YouTube. The reason why you most often see Youtube videos in your search results is that most of the videos on the internet is posted on YouTube

So should I just forget about using YouTube, huh?

NO, YouTube is an ideal place to post entertaining videos to drive new traffic for your videos, but your website content should feature videos that focus on conversions, building your audience, and customer support. Using online videos directed at non-customers would not make sense on a website for customers. Consider the audience and feature the appropriate, relevant content in each location. If you want to post a video to youtube, you will have to think search optimization for youtube videos. We recommend checking YouTube’s keyword research tool and optimizing your title. A combination of organic and paid search options should be used to drive traffic to your page, and optimizing your titles and descriptions with keywords selected for YouTube through research will increase the traffic.

Search Intent on video search engines

Video search engines are a web based search engines which crawls the web for video content. Some video search engines parse externally hosted content while others allow content to be uploaded and hosted on their own servers. Some video search engines also allow users to search by video format type and by length of videos. Search results are usually accompanied by a thumbnail view of the video.

Video search engines are computer programs designed to find videos stored on digital devices, either through Internet servers or in storage units from the same computer. Search intent on video search engines tends to focus on entertainment or how to do things queries. Video search engines differ from standard search engines. Users search on YouTube for entertainment and some how to content, so when doing optimization of websites using videos you will have to make the content specifically targeting this intent, so it fits the purpose of the searcher.

Why use Alt tags on Images

Why use Alt tags on Images – Make your Website more Accessible

One of the simplest ways to make your website more accessible is to use an alt attribute in your image tags. It’s amazing to me how many people forget to use this simple attribute. In fact, now, if you want to write valid XHTML, the alt attribute is required for the img tag. And yet people still don’t do it.

What is the ALT tag or Attribute?

The alt attribute is an attribute of the img tag and is meant to be an alternative for non-visual browsers when they come across images. This means, that the text is meant to be used when the image is not visible on the page. Instead, what is displayed (or read) is the alternative text. Many browsers also display the alt text when the customer rests their mouse on the image. This means that the alt tag text should be clear and easy to read and not create a huge popup nightmare for any reader pausing their mouse on your page.

Browser Support for the Alt tag

The alt attribute is supported in all major browsers.

The Alt tag – Definition and Usage

The required alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute provides alternative information for an image if a user for some reason cannot view it (because of slow connection, an error in the src attribute, or if the user uses a screen reader).

Note: Internet Explorer (prior version 9) displays the value of the alt attribute as a tool-tip, when mousing over the image. This is NOT the correct behavior, according to the HTML specification.